Media Bulletin

Eve aims to be more tempting

By Staff

6th May 2008

Category: Consumer

Haymarket’s eve magazine has been redesigned.

The June issue, which went on sale on 2 May, features a new logo, design and format alongside a shift to a slightly taller ‘runway’ format.

The redesign has been directed by editor Nic McCarthy, who joined eve in January 2008, and aims to invest the monthly with the “addictive qualities” of a weekly.

McCarthy, said that said: “eve’s new look combines the beauty and design of a pure fashion monthly with the relevance and addictive qualities of a glossy weekly.”

The UK cover price of £3.40 is unchanged.

[lnk|http://www.featuresexec.com/publications/info_features.php?pubid=2836|_self|eve]
[img|jpg|eve]

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