Eve aims to be more tempting
Haymarket’s eve magazine has been redesigned.
The June issue, which went on sale on 2 May, features a new logo, design and format alongside a shift to a slightly taller ‘runway’ format.
The redesign has been directed by editor Nic McCarthy, who joined eve in January 2008, and aims to invest the monthly with the “addictive qualities” of a weekly.
McCarthy, said that said: “eve’s new look combines the beauty and design of a pure fashion monthly with the relevance and addictive qualities of a glossy weekly.”
The UK cover price of £3.40 is unchanged.