Luxury motor yacht manufacturer Fairline Boats has appointed McKenna Townsend to handle its global PR.

McKenna Townsend will be the lead PR agency, responsible for all activity across the UK, Europe and the US, working alongside Fairline’s Asian PR partner Grebstad Hicks.

The agency will be working closely with Fairline’s marketing team to develop and implement a PR strategy for the remainder of 2012 and into 2013, to further enhance the British manufacturer’s profile.