Fenmarc, a fresh potato and vegetable grower and supplier, has appointed Ceres to launch new season Rudolph potatoes.

The food PR agency will initially undertake an integrated trade PR campaign that will aim to position Rudolph as a versatile, reliable red potato delivering great taste for great value.

The campaign will use TV chef and farmer’s daughter Rachel Green to highlight Rudolph’s versatility. A microsite demonstrating Rudolph’s attributes including recipes and grower stories will also be launched alongside a six month trade PR campaign and series of adverts. The campaign is due to start next month.

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