Media Bulletin

Fenmarc appoints Ceres to launch Rudolph potatoes

By Staff

22nd July 2011

Category: PR

Fenmarc, a fresh potato and vegetable grower and supplier, has appointed Ceres to launch new season Rudolph potatoes.

The food PR agency will initially undertake an integrated trade PR campaign that will aim to position Rudolph as a versatile, reliable red potato delivering great taste for great value.

The campaign will use TV chef and farmer’s daughter Rachel Green to highlight Rudolph’s versatility. A microsite demonstrating Rudolph’s attributes including recipes and grower stories will also be launched alongside a six month trade PR campaign and series of adverts. The campaign is due to start next month.

[lnk||_blank|Ceres ]

Links for media database subscribers

Not a media database subscriber?

No links attached.

Related news

19th April 2017 PR

Mobas hires Matt Meyer as Chairman

18th April 2017 PR

Companion lifts Pure with appointment

13th April 2017 PR

W appointed by Cera

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more