Fenmarc appoints Ceres to launch Rudolph potatoes
The food PR agency will initially undertake an integrated trade PR campaign that will aim to position Rudolph as a versatile, reliable red potato delivering great taste for great value.
The campaign will use TV chef and farmer’s daughter Rachel Green to highlight Rudolph’s versatility. A microsite demonstrating Rudolph’s attributes including recipes and grower stories will also be launched alongside a six month trade PR campaign and series of adverts. The campaign is due to start next month.