Fido appointed to launch Shakespeare Week

Shakespeare Birthplace Trust has appointed Fido PR to manage a public affairs and PR brief for Shakespeare Week in 2014.

Fido will be delivering a public awareness campaign to engage primary schools and encourage arts and cultural organisations to get involved in delivering cultural content to enhance the campaign. In addition, the agency will be gathering cross party political support for the event.

Shakespeare Week will coincide with and celebrate the 450th anniversary of Shakespeare’s birth. The annual cultural and learning campaign will introduce the playwright to more than 3 million primary school children.

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