Fire PR has been appointed on a retained basis to represent luxury beauty brand Maison d’Anu, the first beauty win for the consumer PR firm since its inception.

The consultancy will handle all external communications for the Chelsea-based company, which makes a wide range of ethical beauty products targeted specifically at the luxury consumer audience & the exclusive salon market.

Stu Campbell, MD of Fire PR said: “This is further proof that the generalist consumer model works. Our mandate is heavily swayed towards digital PR and social media engagement. Activity will focus initially on several upcoming product launches, brand building and ongoing product innovation.”

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