firstlight has been appointed to handle the pan-European PR programme for the Travel People, a media business launched by lastminute.com group.

The Travel People aims to help brands to reach millions of European travellers through the group’s network of leading online travel brands which include lastminute.com, Rumbo, Volagratis, Bravofly and Jetcost.

firstlight will help to raise the company’s profile across the UK, Italy and Spain across the media and marketing sector as well as travel and other verticals. This follows a successful media launch of the business in early July.