The title, awarded by the Chartered Institute of Marketing, recognises Flagship’s brand-building consumer public relations activity for camping and caravanning website www.pitchup.com.
The judges recognised that, although on a tight campaign budget, Flagship delivered tangible results including hits to the website which are key to Pitchup.com’s evaluation process. PR activity has predominantly focused on raising awareness amongst consumers, but also with owner/managers of holiday parks, and travel and technology media.
Florida Baby devised by KBC PR & Marketing for Travel City Direct won the Best Strategic PR Campaign (Overseas).
SRF Integrated Communications won the Best PR Tactical Campaign (Overseas) for the T4 Service Launch for Heathrow Express. Getting Jersey on the Map devised by Seventy Seven PR for Jersey Tourism picked up the same award in the Domestic category.
All the results can be found at www.thetravelmarketingawards.com/the_results.php