Pictured left to right: head wine buyer Andrew Baker, PR and events manager Jessica Anderson, wine buyer Dave Roberts, CEO Virgin Wines Jay Wright

Online wine retailer Virgin Wines has appointed PR, experiential and social consultancy Focus PR to deliver its consumer, trade and corporate PR strategy, following a competitive pitch. 

The campaign will entail raising awareness of Virgin Wines among UK wine lovers, communicating corporate announcements and supporting its gifting business through the Christmas period.