Forster Communications is working with the Social Care Institute of Excellence (SCIE) to promote today’s launch of Find Me Good Care, a new service to help people find the right care and support to suit their needs and lifestyle.

With the care system remaining a mystery to many, the new service will help people take their first steps to find the right care information, including how to choose and pay for care, together with a directory of providers and the opportunity to provide feedback.

As a communications agency that specialises in age, health, social justice and the environment, Forster Communications were initially brought in to provide consultation and communications strategy pre-launch. As the service went live for the first time yesterday, the agency will also run the press office, including all proactive media relations during the launch phase.

The project is the latest piece of work Forster Communications has undertaken assisting organisations concerned with ageing and care. Previously the agency has helped champion age-related issues for Age UK, WRVS, Campaign to End Loneliness and Carers Trust.

Iris Steen, head of marketing and communications, SCIE says: “After an initial tendering process we selected Forster Communications because of their consumer, social care and marketing knowledge. Find Me Good Care is a complex project targeting anyone looking for care and support. Forster’s experience of working on campaigns relating to older people, mental health and disabilities made them the ideal choice for us. Their straightforward and flexible approach has made them an excellent partner to work with. They are both realistic and creative – that’s a great combination.”

George Ames, Forster Communications, adds: "The care system remains cloaked in mystery for most and something that is often only thought about when a crisis strikes. This makes launching Find Me Good Care an exciting and relevant project – it is designed to make a real difference to people, helping them when they need it most to navigate the options and considerations when putting care plans in place.

“We’re delighted that SCIE asked us to support them with both the strategy development and PR implementation for launch.”