Forster Communications has been appointed to undertake the PR for the September 2012 ‘Lates’ evening at the Science Museum, which will focus on climate change.
The work follows the agency’s successful launch of the Science Museum’s Climate Science Outreach and Climate Changing Stories Exhibition, which achieved standout coverage.
The new event is part of Climate Changing, a three year series of events, exhibitions and installations showcasing The Science Museum’s perspective, ideas and news on the climate changing world.
The communications agency started working with The Science Museum in March this year, following a competitive pitch process. Initially the team was tasked with raising awareness of Science Museum events during Climate Week 2012.
Forster Communications has also been driving attention to the Science Museum’s teenage engagement outreach project that saw pupils from 48 schools submit articles on local issues connected to climate change to a one off publication ATMOS which was critiqued by Guardian Environmental Editor John Vidal.
The work for September’s Science Museum ‘Lates’ event will involve PR development and media outreach that will engage Londoners and the wider public in the science of climate change.
Andrea Dearden, head of communications at the Science Museum said: “Forster secured significant media coverage for our Climate Changing stories, achieving strong cut through at the same time as the high profile Turing and Google Exhibitions were launching. Their strategic planning and creative approach secured a wide range of national & regional coverage, keeping the Science Museum and its connection to climate change front of mind for audiences, a key objective of the work.”
Cheryl Campsie director at Forster added: “The Science Museum has embarked on an ambitious Climate Changing programme with activities taking place both within the museum and around the country. It’s been fascinating to see a new generation of school children engage with the issues around climate change, through the ATMOS project. We’re excited to have the opportunity to work with the Science Museum on this new campaign.”