Four Communications Group has launched One Luxury Marketing, a specialist luxury practice.

It will focus primarily on representing high-end, luxury lifestyle, consumer and property brands such as Café Royal hotel, Grace Belgravia and The Hideaways Club, whilst at the same time offering specialist support to the company’s existing luxury clients.

One Luxury Marketing launches initially from offices in the UK (London) and the Gulf (Abu Dhabi, Dubai and Muscat) and will target China and Australia over the next twelve months.

The practice is led by managing director Jemma Lester, who was previously global marketing director of The Hideaways Club and CEO of bespoke film company Bucket List Film.