Freshwater hits refresh button with launch of F5 integrated consumer brand

Integrated communications consultancy Freshwater has today launched its dedicated consumer offering, F5 brands.

F5 brands represents Freshwater’s five consumer specialisms: tourism & leisure, retail, fashion, beauty and food & drink, along with the integrated nature of its offering, and its ability to refresh a brand’s presence in the market.

On its launch day, F5 Brands is delighted to announce a raft of new clients including plus size fashion brand Curvissa, Loch Lomond Arms Hotel, Edinburgh Tourism Action Group, restaurant chain Red Hot World Buffet and Belfast-based pharmaceutical company Sangers.

Laura Sutherland, marketing manager at Curvissa, said: “We appointed Freshwater’s F5 team because of their outstanding track record working with our sister brand bonprix.  Curvissa which is owned by Freeman Grattan Holdings (FGH) – is a relatively new brand and we were looking for an agency who could take us to the next level thanks to their great contacts and specialist experience in our sector.”

The F5 service will be delivered by a UK-wide team of specialists with combined experience in delivering innovative, award-winning national campaigns for household names such as John Lewis and Specsavers.

The team’s expertise, spanning tourism, leisure, retail, fashion, beauty, food and drink, will be put to good use providing clients with fully integrated PR programmes that meet objectives using a combination of communication disciplines including digital media and social networking as well as traditional PR skills.

Photo caption (l-r): Lucy Battle (F5 director – London), Carolyn Pugsley (F5 director – Cardiff), Robyn Glynne-Percy (F5 director – Edinburgh) and Marc Casey (F5 director – Belfast)

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