Fuel PR has launched an initiative devoted to UK pharmacy called the PR4U Pharmacy Club.

The club is designed to support independent pharmacies and small to medium pharmacy chains. Pharmacies are invited to join PR4U to receive four PR stories across the year, one per quarter, to showcase initiatives and successes and spread the word to their target audiences. The stories will be aimed at local and regional consumer media to reflect the important status of these pharmacies within their communities and encourage people to visit. The pharmacy trade media could also take the opportunity to share best practice among the wider UK pharmacy universe.

Gillian Waddell, managing director, comments: “This is a chance for us to demonstrate our commitment to Pharmacy. We recognise that many pharmacists are some of the most forward-thinking and entrepreneurial healthcare providers at the heart of their local communities and we would be delighted to help them demonstrate their market-leading ideas and results.”