Fuel PR has won six 2012 Pure Beauty Awards on behalf of its clients.

Fuel won gold in the Special Innovation and the Best Bodycare Launch categories for Enrapture Encode Totem Styler and Palmer’s Cocoa Butter, and silver in the Best Natural Skincare Launch and the Best Electrical Appliance Launch for Earth Science and Vidal Sassoon. Palmer’s Cocoa Butter also won bronze in the Best Male Skincare Launch category, and Andrea Fulerton Nail Boutique was highly commended in the Best Nail Innovation Award.

Other winners included Kleenex Facial Clensing Range for Best Skincare launch, philosophy keep the peace for Best Premium Skincare Launch and the Pure Beauty Award of the Year Award going to Nivea for Men Skin Energy.

Pure Beauty Awards is a retail trade celebration that acknowledges brands, products and sales staff that have made the biggest impact in the beauty industry over the past twelve months.