Media Bulletin

Future strengthens sports portfolio

By Staff

7th December 2011

Category: Consumer

Future has strengthened its sports portfolio with the creation of a dedicated bike and product testing team.

The team will service Future’s cycling and triathlon brands which include Cycling Plus, Procycling, Mountain Bike UK, What Mountain Bike, and Triathlon Plus, with expert technical reviews.

The team comprises Future’s testing experts including Warren Rossiter, senior technical editor, road, Rob Weaver, senior technical editor, MTB, Justin Loretz, technical editor, MTB and James Huang, Technical Editor, USA. It also incorporates BikeRadar stalwart James Costley-White and incorporates Future’s Bike Workshop, led by George Ramelkamp.

The new team will provide a point of contact for the industry for product tests and technical reviews, and also generate appropriate content for Future’s sports brands.

Future hopes this will lead to more coverage of key products, a greater range of products on test, more video tests, and expanded and regularly updated ‘Best for’ super-tests.

Manufacturers can contact the Hub directly with products for review, and content will be channelled to a range of targeted Future brands, in print, online and on the move.

[lnk|http://www.featuresexec.com/publishers/profile.php?pubid=9085&hilite=Future&sId=4edf539e07fe2|_self|Future]
[lnk|http://www.featuresexec.com/mo/8710|_self|Cycling Plus]
[lnk|http://www.featuresexec.com/mo/8712|_self|Procycling]
[lnk|http://www.featuresexec.com/mo/8705|_self|Mountain Bike UK]
[lnk|http://www.featuresexec.com/mo/8708|_self|What Mountain Bike]
[lnk|http://www.featuresexec.com/mediaoutlets/profile.php?pubid=14424&hilite=triathlon+plus&sId=4edf5420c8f3d|_self|Triathlon Plus]

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