Boom!, a creative communications agency, has been appointed by Giant Wheel Animation, an Anglo-Indian CGI animation studio.

The agency's PR brief is to build the profile of ‘Lily & Friends’, Giant Wheel's new pre-school animation property.

Boom! has been charged with raising the profile of the property within the global broadcast, digital content, animation and licensing industries in advance of the MIPCOM and MIPJunior international trade events in Cannes in October.

“Giant Wheel have some fantastic new shows and formats in development” said Justin Crosby, founder of Boom! “They are creating a reputation across the industry for their impressive animation and competitive business model. We’re delighted to be building on that reputation by introducing their new original properties around the world”.