Consumer agency Golden Goose PR has been appointed by Sea Containers House.

The agency's brief is to launch two creative outdoor campaigns that generate talkability and awareness as the building prepares for its 2013 transformation.

Archlane-owned Sea Containers House is the largest building on the South Bank after the Tate Modern and is currently in development as a Tom Dixon designed luxury Mondrian Hotel and offices.

Golden Goose PR owner Miki Haines-Sanger said: We created one very simple, visual concept as the core activity throughout the summer. We don’t want to give too many clues but we were thrilled to receive no objection from the Palace and the Thames Jubilee Pageant ahead of presenting our final proposal – now we can’t wait to see what will be a very nostalgic and creative campaign go into production!