Aerosol and consumer chemical manufacturer James Briggs ITW has appointed PR agency Golley Slater North to handle Hycote, its flagship brand.

Golley Slater North will handle the brand communication for the company’s range of aerosol paints and maintenance products. The appointment follows James Briggs’ change in marketing direction, which will see its new ‘tongue in cheek’ advertising and PR strategy rolled out in the New Year to complement the brand’s transformation and its further investment in product development.

Golley Slater North represents profile brands, public sector organisations and SMEs in the region across its network of offices in Newcastle, Leeds and Manchester.

[lnk|http://www.golleyslater.co.uk/home.php|_blank|Golley Slater North]
[img|jpg|Claire Rushton MCIPR, managing director of Golley Slater North]