Maxinutrition, the European sports nutrition company and part of global pharmaceutical company GlaxoSmithKline, has appointed digital agency Stickyeyes to handle its SEO, PPC and social media campaigns.

Stickyeyes will be responsible for four brands under the Maxinutrition umbrella including Maximuscle,  Maxitone, Maxifuel and Maxiraw with a focus on cementing the brands position online, initially in the UK.

The appointment follows a successful Social Media campaign for Maxitone’s “Hello New You” Project which saw Stickyeyes Best British Bloggers team implement a three month challenge with influential bloggers to educate women about the benefits of protein, empower them to participate in making a change to their lifestyles and improve product awareness.

Gareth Foster, Director of eCommerce at Maxinutrition said: “Stickyeyes proactivity has resulted in significant account improvements in the short space of time since their appointment. Their strength in developing creative campaigns which benefits SEO, whilst placing consumers at the heart of their strategies, has meant we’re seeing returns in just a few weeks. We’re looking forward to seeing how a fully integrated online strategy can further increase our reach in such a competitive space”.

Phil Kissane, Managing Director at Stickyeyes said: “Maxinutrition has ambitious commercial figures for 2012 but, as we’ve already evidenced, the team are committed, and determined, to smash these targets. Our ability to present a fluid strategy, drawing on the team’s expertise in SEO, PPC and Social means we can easily adjust the mix to maximise performance and place budget where it will bring the best results”.