Media Bulletin

Gumball 3000 appoints The Cult

By Laihan Burr Dixon

23rd April 2014

Category: PR

Gumball 3000 has appointed The Cult PR to promote the international motor rally’s 15th year, which will see it return to its birthplace, London.

Gumball 3000 will celebrate with 120 supercars driving 3,000 miles across two continents and five countries in seven days, via motor racing circuits, football stadiums and castles. The Cult will announce a media event during the build-up to the event, and has also been tasked with promoting the launch of Gumball's energy drink as well as collections for the lifestyle brand's fashion line.

In addition, the Gumball Festival, which will be held on Sunday 8 June, will feature extreme sports demonstrations, live music and car displays, and in the evening stationary supercars will be displayed in Regent Street overnight. The participants will then head to The Cult's other client, Cirque Le Soir for an after-party.

Links for media database subscribers

Not a media database subscriber?

No links attached.

Related news

19th January 2017 PR

thebigword appoints DS.Emotion

19th January 2017 PR

Tank chosen by FASTSIGNS

18th January 2017 PR

Nina Sawetz launches freelance consultancy Future

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more