Toy maker Hasbro has appointed Bite as its UK and Ireland retained consumer agency.
Bite will manage Hasbro’s press office, taking responsibility for over 20 different brands which include Transformers, Nerf, Monopoly and My Little Pony. The agency’s consumer practice will balance proactive pitching with reactive enquires, as well as devising creative stand-alone launches for the company’s hero brands.
The Hasbro team at Bite is a mix of digital experts and client service specialists with consumer communications experience. It will be led by head of consumer Marco Bilello and starts immediately.