Highland Marketing has been appointed by primary healthcare technology company Niche Health to promote the launch of its 'Intelligent GP Reporting System' (iGPR) in the UK.

For the launch campaign, the key objective was to introduce and raise awareness of the new product to practice managers, clinical commissioning groups and GPs across the country, and the profile of Niche Health, through PR, thought leadership, website content and collateral production.  

iGPR enables GPs to safely and securely transfer information electronically to authorised parties, such as insurance companies, when given explicit consent from their patient.