Highland Marketing has been appointed by EHI (eHealth Insider) to deliver a range of PR and social media activities in support of the EHI Live 2012 event.

The event, which which takes place from 6-7 November 2012 at the NEC Birmingham, provides a forum for the entire healthcare IT community to meet and discuss a wide range of eHealth issues. 

The primary objective of Highland's campaign will be to widen delegate attendance for the conference and exhibition across a broad spectrum of healthcare professionals. The agency will also deliver a range of services designed to maximise coverage of the event in a wide range of national, healthcare and IT media as well as encouraging press attendance. 

Highland Marketing has become an EHI Live Affiliate and will be exhibiting at the event on stand C74.