Highland Marketing has been appointed by healthcare privacy company FairWarning to help deliver its mission to protect patient privacy. 

The US company has developed a solution which enables healthcare providers to monitor their electronic health record systems and detect security breaches. It will be campaigning to raise awareness of patient privacy and educating healthcare providers as to how they can act in order to protect their reputations, patients and staff.

Highland Marketing will focus on delivering an issues-based campaign to raise awareness of the need and urgency to identify, and prevent, EHR patient data breaches to uphold healthcare provider reputations. A key objective will be to position FairWarning as an ‘industry expert’ and ‘thought leader’ in the monitoring and protection of patient privacy and highlighting the implications for healthcare providers who continue to maintain ‘weak security strategies’.