Euro RSCG PR has been appointed by Hobbycraft, the arts and crafts specialist, to handle its public relations following a four way pitch.  The account team will report in to the company’s marketing team in Bournemouth and to CEO, Catriona Marshall.

Currently there are 62 Hobbycraft stores across the UK, with 14 more planned by the end of the year. An extensive refurbishment programme for 10 stores is also underway, this being part of the new Hobbycraft branding which is being introduced across all of the stores as part of a three year plan.

“We are redesigning our stores to be much more vibrant and friendly and to have much wider appeal,” explains Marshall.

“We want to engage with families and inspire them to try out new crafts, and Euro demonstrated that they clearly understand our audience and the sector we are in.”

The Euro account team of six will see the local marketing team led by Brian Beech, MD, out of Manchester and the national PR team led by Jo Grierson, consumer MD, out of London.

Commenting on the appointment Beech said: “Hobbycraft is a fantastic addition to our retail client portfolio.  The team has been on its induction already and learnt how to make everything from jewellery to cupcakes to bunting for the Diamond Jubilee.

”Creating an element of theatre in store is what we do for clients, making the shopping experience an exciting, enjoyable and interactive one for customers.  And while we will be building the brand at a local level, Jo and her team will give it a national voice.”