Australian surf label Hot Tuna has appointed The Cult PR to oversee the relaunch of the brand in the UK and Europe.

The label was formed in New South Wales in the the summer of 1969 and spread on the bodies and boards of watermen in the South Pacific, becoming the first surf brand to go international. Cult PR will relaunch the brand in Britain with partners The Neon Hive, which will be creating Hot Tuna’s new website, e-commerce shop and managing the brand’s online community.

[lnk|http://www.thecultpr.co.uk|_blank|The Cult PR]

[lnk|http://www.hottunaplc.com|_blank|Hot Tuna]