Hotwire, the global integrated PR and communications agency, has announced the appointment of two directors to its UK management team.

Marc Sparrow joins Hotwire as a director in Hotwire’s technology division, reporting to acting managing director Giles Peddy, whilst Peter Sigrist joins as a director to support the growth of Hotwire’s specialist digital team 33 Digital, reporting to group managing director Drew Benvie.

Prior to joining Hotwire, Marc Sparrow spent five years at GolinHarris, where he rose to become a director and worked on clients including Oracle and Orange. Peter Sigrist brings a decade of integrated PR and social media experience to 33 Digital having previously worked at Fishburn Hedges where he led FH Beta, GCI London and BCW Group.