Hotwire, the global integrated PR and communications agency, has been appointed PR agency of record for North America by Pegasystems Inc. (NASDAQ: PEGA), a leader in business process management (BPM) and a leading provider of customer relationship management (CRM) solutions, following a highly competitive pitch process.

Hotwire has been tasked to develop and implement a fully integrated PR strategy to raise global awareness of the brand, and build upon the momentum and buzz that Pega has experienced over the past few years.

Providing an innovative enterprise software solution, Pega is positioned against the traditional stack vendors in the marketplace. The company’s focus on optimizing customer experience and automating operations for their clients, appeals to a wider cross-section than traditional enterprise software solutions, with both business and IT staff utilizing the software as necessary. In 2010, Pega was ranked the third fastest-growing tech company by Fortune Magazine (#8 overall), and have experienced six years of consecutive 25 percent growth.

As part of the campaign, Hotwire will deliver its full offering of PR services with the aim of generating greater buzz within high-level business press, IT, and trade publications. The campaign will expand outreach to leading media influencers while also focusing to drive further awareness for Pega’s many customer successes.

Brian Callahan, director of corporate communications at Pega, said: “We were looking for an agency that could help disrupt the status quo, by combining a creative edge with high levels of expertise and experience that would help drive our brand forward, and Hotwire demonstrated this throughout our review. During the pitch process, they captured the passion and enthusiasm that we believe reflects our own company thinking, and we saw them as a strong alternative to the large, global conglomerates offering a strong mix of international resources with personalized service.”

Leslie Campisi, MD of Hotwire US, commented: “We are delighted to be working with Pega at such an exciting time for both of our companies. Pega shares our vision to disrupt the norm and take the market by surprise, a brilliant match for Hotwire’s fast-growing, fast-moving team here in the US.”