Media Bulletin

Hotwire releases ‘Hollow Corporations’ report

By Staff

17th December 2010

Category: PR

International communications consultancy, Hotwire, has released the report ‘Hollow Corporation: The Activist Stakeholder and the Silent Majority’.

The report investigates “the reputation damage suffered by brands that are failing to address the increasingly diverse stakeholder environment”. It also claims to highlight the ongoing growth and complexity of business influencers.

The report also presents Hotwire’s Stakeholder Quadrant which aims to aid businesses attempting to map their stakeholder landscape.


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