Hotwire, an international communications consultancy, has been appointed by Ruckus Wireless, a supplier of advanced wireless systems for the mobile internetworking market.

Ruckus Wireless designs, manufactures and markets unique “Smart Wi-Fi” systems for broadband operators and enterprises.

Representing Ruckus across Europe in France, Italy and Spain, Hotwire plans to build brand awareness and support business objectives through a combination of bold thought leadership and issues-based PR. The campaign hopes to assert Ruckus’ position in key areas of interest which include the public sector, hospitality, healthcare and channel reselling.

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