Hotwire is to take responsibility for European B2B and B2C PR for INRIX, provider of traffic information, directions and driver services.

The initial focus of the campaign will be on the company’s services in Germany, France and the UK, but will also aim to take the company’s messages to other markets.

INRIX provides services for both consumers and businesses, combining data from a large traffic network with technologies for personal navigation, mapping, telematics and other location-based service applications.

International communications consultancy Hotwire provides media and public relations services through six specialist practices – telecommunications, IT & services, consumer, media & marketing, banking & finance and cleantech.

[lnk|http://www.hotwirepr.com|_blank|Hotwire]
[lnk|http://www.inrix.com|_blank|INRIX]