House PR has been reappointed to manage the PR campaign around BBC Countryfile Live for the second year. House PR was appointed without a pitch after the success of its campaign in 2016, which drove a huge volume of tickets sales.
The brief is to both drive sales for Countryfile Live and handle all event media output across broadcast, national and local outlets. Working closely with the event organisers, House PR will maximise the value of having household name presenters at the show with John Craven, Matt Baker, Adam Henson, Tom Heap, Anita Rani, Ellie Harrison and Charlotte Smith due to attend.
Taking place in the grounds of Blenheim Palace from 3 to 6 August, the event aims to showcase the best of the British countryside and offers live arena shows, hands-on activities, animal displays, debates, food & drink, and retail.
The event is once again being produced by SME London Ltd under licence from BBC Worldwide.