Image, the magazine of the Association of Photographers (AOP), relaunches for the iPad today.

The title is published by Apptitude Media under contract to the AOP and is created by the team behind British Journal of Photography. Aimed at image-makers in advertising, editorial and design, Image is about both art and commerce, and celebrates visual elan and creative business solutions.

CEO of Apptitude Media Marc Hartog said: "Apptitude Media is delighted to work with the Association of Photographers to bring Image magazine to life on the Mag+ platform. The forward-thinking AOP team have understood that the formerly printed members' magazine reinvented as a bespoke and compelling digital version provides immense opportunity to expand the global membership base and delight readers around the world with high-quality content. We are at the beginning of the biggest change to how people consume content in a generation, and it is innovation such as this that will encourage adoption by both readers and advertisers."

Features from the launch issue include clothes label Wren, the brand behind the viral video phenomenon First Kiss; Magnum photographers Peter Marlow, Harry Gruyaert and Paolo Pellegrin on commission for Telecom Italia's Rozzano Data Centre; and Erik Kessels, founder of KesselsKramer ad agency.

The title is available through the iTunes Store and issue #1 is an 'exclusive', open free download to all members and non-members.