Interflora appoints Prohibition

Prohibition has been appointed by Interflora to assist on campaigns.

The first communications activity Prohibition will initiate will be for Valentine’s Day, one of the brand’s key annual sales periods, supporting its positioning statement “brought to you by Interflora”.

Prohibition’s activity will include social media engagement, traditional media relations, SEO, bespoke blogger and influencer relations, as well as a series of strategic content marketing initiatives, underpinned by a dedicated campaign microsite.

Prohibition’s work has already included the creation of a dedicated content site, as well as a blogger challenge.

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