International Wine & Spirit Competition appoints Green Row
In its 45th year, the IWSC has blind tastings and rigorous judging lasting seven months with over 300 judges from 30 countries.
Ewan Lacey, general manager of the IWSC said: ‘‘We were looking for an agency with strong consumer media contacts as well as extensive knowledge of the drinks sector. For us Green Row offered an excellent consumer campaign strategy to drive awareness towards the International Wine & Spirit Competition.”
Helen Trevorrow, managing director of Green Row said: “We are proud to have been chosen to represent such a prestigious brand which is the benchmark of excellence for the global drinks industry. Our job is to make their messaging contemporary and engaging to resonate with industry and consumers today."