IronLife, a digital fitness magazine for men, has been launched by former editor of Men’s Fitness Jon Lipsey.

The publication is aimed at “serious gym-goers who want to train smarter” and includes films and features about training, nutrition and supplements.

Lipsey is publishing director of IronLife which also has former Men’s Fitness deputy editor Joe Warner on the team. Former art director of GQ Ash Gibson is a consultant on the title.

The title will be added to the FeaturesExec Media Database shortly.