TV Chef, James Martin has enlisted the help of JAMpr to raise awareness of his new venture, Life Fork & Spoon (www.lifeforkandspoon.co.uk) – an online home-delivery service bringing delicious, restaurant quality meals and dishes to your door.
Manchester-based JAMpr will handle Life Fork & Spoon’s consumer and trade PR to highlight the product offering and communicate the ease, convenience and quality of the service. The PR drive will emphasise that all recipes have been specially created by James himself, along with his team of experienced chefs to provide the perfect way to serve up gourmet meals in a matter of minutes.
The PR programme includes a mixture of strategies targeting websites, digital and social media and offline activities, including a hard-working press office function, as well as event support.
Commenting on JAM’s appointment, James Martin said: “JAM’s experience and knowledge of the food industry, teamed with their clear passion and creativity really stood out in their pitch.
“As a new company this is a key time for us and with JAM on board we are confident they will produce great results for us.”