The Printworks, Manchester's urban entertainment complex, has appointed JAMpr as its retained public relations agency to drive positive awareness of the venue in the North West region and nationally.

JAMpr will start work on the 12 month campaign immediately with a PR drive for The Printworks' 'Design A New Mascot' competition. They will carry out a strategic regional and national PR campaign targeting both North West media and websites, national newspapers and online portals, as well as blogger outreach activity.

The team is tasked with raising the profile of the venue and its 20 tenants. JAMpr will be responsible for all press activity and provide support around key events and promotional activity to drive footfall and educate target audiences on the venue's offering.