Marketing agency Wire Media has been appointed as the lead PR and social media agency for Jura Whisky.

The agency, which has offices in both London and Glasgow, has been tasked with developing the brand’s global PR strategy as well as delivering its PR and social media campaign for the UK and event managing their annual whisky festival, Tastival. Wire will also bring Glasgow-based digital agency Bright Signals on board to create content for use across the brand’s different channels.

The appointment comes as Wire celebrates its fifth anniversary this month and welcomes account director Kirstin Stevenson from Spreng & co.