JustGiving has chosen Rooster PR to manage its UK crowdfunding press activity.

The agency will focus on promoting JustGiving’s personal fundraising pages to raise awareness of the site’s crowdfunding offering.

Rooster will be working closely with the in-house team, headed up by JustGiving’s PR Director Rhys Goode. Activity will focus on the placement of human interest stories in the national and regional UK media to drive press coverage for the website and its deserving fundraisers. The team’s pro-active and re-active press office function will include monitoring the news agenda, finding and maximising trending campaigns as well as working on data and stats stories.