Media Bulletin

Kaizo to launch BlablaCar in the UK

By Licia Houghton

27th May 2011

Category: PR

Kaizo has been hired by French company Comuto to launch its carpooling service BlablaCar in the UK following a competitive pitch process.

The service, known as in France, was first set up in 2006 and has over a million drivers and passengers.

BlablaCar, like its French counterpart, will have the feel of a combination of a travel site and a community site, with drivers and passengers posting details about themselves and rating each other on a range of criteria, from performance and reliability to how chatty they are. The name BlablaCar comes from this as on the French site a driver rates how talkative he or she is as bla (not very chatty), blabla (likes a natter) and blablabla (won’t shut up).


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