KBC China Travel Marketing has appointed Adrian Watts as managing director.

KBC China Travel Marketing is a sister company to KBC PR and Marketing and was launched at World Travel Market in 2013. The company offers specialist representation, PR and marketing services for travel and tourism brands looking to promote themselves to the Chinese market.

Watts’ travel career started in the airline industry but he was most recently sales and distribution director at Trainline.com. He has also held senior positions at Eurostar, Thomas Cook and Holiday Inn.