Berkshire-based online retailer, Familiar, has appointed consumer consultancy Komodo PR & Digital Communications to handle its PR account.

Komodo’s brief is to help grow the first of its retail websites, ‘I Like Chickens’ – a site dedicated to chicken-related homeware items ranging from soft furnishings, cookware to personal accessories.

Komodo has been tasked with helping the business to reach a broader audience of home owners with an interest in interior design and in particular, rustic and rural aesthetics, through a targeted media relations campaign to create an online retail destination. The first area of focus for Komodo will be raising the profile of ‘I Like Chickens’ during the Easter gifting season.

Adrian Ma, head of Komodo comments: “Komodo is eggcited about working with I Like Chickens and we are confident that we can help them to spread their wings, fly the coup and lay the golden egg by turning the brand into an online retail destination.”

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