Global digital communications agency LEWIS PR has been appointed to handle the PR programme across North America and Europe for Spectralink, a global leader in wireless solutions for the workplace.

LEWIS will drive the global PR strategy. The aim is to raise the profile of Spectralink following its divestiture from Polycom in December 2012.

LEWIS will manage a campaign to reintroduce Spectralink to the market. The campaign will combine news, customer stories, thought leadership and social media to raise awareness of the company’s products. Healthcare, retail and manufacturing media will be the primary target sectors.