PR agency Life Communications has rebranded to Freshwater.

Freshwater is one of the ‘UK’s leading communications agencies’ with an 85 strong team and ten offices across the UK and Ireland. The rebrand is the final stage of the two year integration of Life Communications – acquired by Freshwater in 2009 – into the Freshwater Group.

Life Communications was founded in 1998 by Darlene McCormick who will now take up a role as Development Director for Freshwater with responsibility for re-launching the agency’s consumer, lifestyle and retail business across the UK and Ireland.

Freshwater clients in Ireland include Specsavers, Walkers, Gala Retail Services, Country Crest, Kingspan Renewables, easyFairs and Down Royal Racecourse.

Freshwater’s Irish Operation will now be managed by Riki Neill who will become Managing Director.