Lily Pad PR has been handed the task of raising the profile of counselling in the UK and its success at tackling personal and family issues.

The campaign will be case study and expert advice based and will target broadcast, national press, consumer magazines and online and launches with a ‘Christmas and alcohol’ project.

MD of Lily Pad PR Rachel Corcoran says ‘We are delighted to win this account because it allows us to use our work to show that there is hope and help whether you are suffering from the effects of bereavement, redundancy or divorce, battling alcoholism or depression or have simply lost your way and need help to find the way forward. Through our campaigns for our charity clients we have highlighted individual issues but this win has enabled us to recruit an extensive panel of experts and case studies from www.counsellingdirectory.org.uk which allows us to provide comprehensive expert comment whatever the topic”.

Counselling Directory lists full profiles, detailing their areas of expertise, the fees they charge and background information about the kind of person they are. The site also provides a bank of information about counselling and psychotherapy so visitors can browse before choosing a counsellor.