The St Ives Group has appointed independent B2B PR agency Limelight PR to manage its UK PR account.

Limelight’s remit will include raising the St Ives Group profile as a provider of marketing services. Part of Limelight’s task is to re-educate the market about the breadth of the St Ives Group, following recent acquisitions, which have taken it beyond its print heritage for which it is best known.

St Ives Group works with many leading brands in key industry sectors such as retail, financial services and FMCG.

Scott Logie, strategic marketing director, St Ives Group, said of the appointment: “I’m looking forward to working with Limelight, having previously worked with the agency’s founder Susanna Simpson when I was at Occam before it was acquired by St Ives Group. I am delighted to have the agency on board to help us achieve our business goals and PR objectives.”

Susanna Simpson, founder and managing director, Limelight, commented: “St Ives is a leader in its field, delivering inspired work for some of the UK’s most exciting brands. I very much look forward to taking this relationship further and championing the talents and achievements of such an intelligent and ambitious business.”