Little Red Rooster PR (LRR) has been appointed to handle consumer and business press relations in the UK for luxury website Gift Vault with immediate effect.

Gift Vault is a multi-platform website focused on becoming a market-leader in the provision of selected luxury brands online. The site offers a bespoke gifting service for individuals or corporate clients through an in depth understanding of their gifting needs and expectations.

LRR will be working on the full range of products across the site from luxury fashion and jewelry brands to home and lifestyle products. The agency’s combination of design, gadget and fashion contacts closely match the broad range of products offered on the Gift Vault site.

LRR has also been called in to raise the profile of Gift Vault in the business press and profile the companies’ founders Lee Greenberg and Violetta Gruosi – a member of the iconic De Grisogono family.

The account will be lead by LRR partner, Victoria Ruffy. Joining her as part of the team will be partner Henry Griffths and account manager Marianne Beagley.