Little Red Rooster PR is to handle press relations in the UK for View Quest, the British consumer electronics manufacturer and retailer, with immediate effect .

LRR will be working across all View Quest products from audio streamers to radios and accessories. LRR will be handling technology and trade media relations as well as the broader lifestyle media remit. The agency’s combination of technology, design and fashion contacts closely matches upcoming product lines from View Quest.

The account will be lead by Little Red Rooster partner Victoria Ruffy (nee Shortt) alongside Marianne Beagley who recently joined the agency from gadget etailer Firebox.