Luchford APM to manage PR for King’s Reach Tower

CIT, an independent private equity real estate business, has appointed LUCHFORD APM to develop and implement an overarching public relations strategy for King's Reach Tower, a landmark building on London's South Bank.

Planning permission has been granted to CIT for the redevelopment of King's Reach Tower and adjacent podium building into a multi purpose development, providing residences, offices and retail space.

LUCHFORD APM will focus on supporting the international and UK sales and lettings campaings of the building.

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