CIT, an independent private equity real estate business, has appointed LUCHFORD APM to develop and implement an overarching public relations strategy for King's Reach Tower, a landmark building on London's South Bank.

Planning permission has been granted to CIT for the redevelopment of King's Reach Tower and adjacent podium building into a multi purpose development, providing residences, offices and retail space.

LUCHFORD APM will focus on supporting the international and UK sales and lettings campaings of the building.